Emerging Digital Trends: Personalized Offers vs. Privacy Protection
Personal data about consumer spending patterns and habits has always been a prized commodity in the retail world. Knowing what products consumers are interested in, how to proposition them for sale,...
View ArticleTrends in Retail: The Connected Customer is Shaping Digital Marketing Strategy
The retail industry is going through an unprecedented amount of change. The way that consumers interact with brands is evolving. Expectations about everything from products to service, even the...
View ArticleWhy Online to In-Store Is Retail’s Biggest Trend: Showrooms & Pop-Up Shops
It feels like just yesterday that brick-and-mortar retailers were rushing to build an online presence. E-commerce has grown up and several brands who’ve built a following online are acting in reverse...
View ArticleWhat We’re Reading: Best of E-Commerce & Retail Marketing Research
It’s clear that brick and mortar retail is having a sort of renaissance. This year several marketing outlooks for 2014 have included the disruption of “traditional retail” as one of their main...
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